Our products

Nature plays a major role in our products. All items are made with love and care and a unique Growing Concepts signature. We also opt for green in our business processes. We do this by producing in an artisanal way. Close to home and as sustainable as possible, often in collaboration with local makers.

We know exactly where to buy the most beautiful plants, and then turn them into beautiful creations. For this we work together with the best growers in the Netherlands and Denmark with an MPS certification, a hallmark in the field of sustainability. Each plant has its own special properties and is therefore decisive for the atmosphere we want to create.

Did you know that all our glassware is mouth-blown and is made from recycled glass? And that the woodwork for our interior accessories is handmade by a 'neighboring company' from Haarlem? We love natural materials because of the luxurious appearance and long life. Indeed, when it comes to quality, we don't make any concessions.

About us

Growing Concepts has a mission: to make your world greener. Because a green habitat makes you happy. Plants are not only essential for our living environment, they are also beautiful and decorative. Nature stimulates creativity and gives us energy. We like to make it as easy as possible for you to choose a green interior.

Discover how plants increase your living happiness, get to know and love the most beautiful species and marvel at the way they grow. Growing Concepts was born from the desire to renew the plant world and make it sustainable with unique products that make you happy. Low maintenance, but a great eye-catcher in the house. As an ode to nature.


This is Kevin van Willigenburg, the founder of Growing Concepts. An ambitious young entrepreneur with a green heart. Because whoever immortalises even a coniferous forest on his forearm, he must love nature ...

“Trees, plants, animals, I love everything that lives. Nature goes its own way, is indomitable. I also find the diversity of nature fascinating. There are so many different plants, every day I discover new varieties. And every plant grows differently, there are no laws for that. As a plant seller on the market, I discovered that the plant world was in need of innovation and could be made more sustainable. This is how Growing Concepts was created. The love for natural materials is reflected in all our interior items. With a small team, we put together our products with great care in Haarlem. And bring a piece of nature to your homes.